You will learn to apply Neurosciences and administrative tools with which you will see your Personal Leadership Brand strengthened and the training of leaders with awareness and a global vision with great social responsibility and empathy.

It is scientifically proven that 85% of your customers' purchasing decision process is completely unconscious. While most sales pitches are focused on rationally convincing customers, it has been proven that the best way to sell is by selling to that 85% of the human mind that actually makes the decision. 90% of SMEs in Mexico go bankrupt during the first year of operations, the main cause of bankruptcy being the lack of sales revenue. This is why we have created this course, to strengthen the Mexican entrepreneurship system, as well as to train Mexican entrepreneurs and companies on the new Neuromarketing tools and technologies that were previously exclusive to million-dollar companies with first-rate laboratories. We know that we are not the creators of the Neurosales technique nor are we neurologists with a doctorate, but we have worked with the world's leading experts in the area and we have created what is probably one of the most complete and effective courses ever created. in Neuromarketing applied to the world of sales and the development of successful ventures. From the basic scientific foundations of cognitive neuroscience and the types of neuromarketing studies available, to applicable tools and sales techniques backed by a world record in sales, this course includes everything you need to learn how to use neuromarketing to your advantage, to thus achieve exponential growth in your business.

It is said that 40% of our time we are negotiating or selling something. From when you are looking to convince your family why ordering dinner from your favorite restaurant is the best idea, to when you manage to close a negotiation for the purchase of a company valued at billions of dollars. In this workshop you will understand that negotiation is a human process to achieve agreements and mutual benefits. You will learn the most advanced techniques of cognitive neuroscience and human behavior applied to the negotiation process. Finally, you will find that this course is a guide to conducting a successful negotiation, from start to finish.

The work environment in Mexico has undergone great changes in recent years. The recent Labor Reform in Mexico, ILO Convention 98 and the reforms to the T-MEC empower union freedom and free and secret voting in union assemblies. Likewise, the new validations of Collective Bargaining Agreements and the review of unions, as well as the tabulator reviews, elections of Union Leaders, among many other factors, drastically changed the labor reality in Mexico. What was stable before is now uncertainty and the risk has increased.   

Derived from the above, SINAPSIS HR CONSULTING created an Occupational Risk Management Program with Leadership to raise awareness throughout the organization of the importance of the new labor reality and create a stable and favorable work environment for productivity that minimizes occupational risks and ensures business continuity.

Understanding the current needs faced by companies and union organizations due to the changes to the Federal Labor Law, the signing of Mexico in ILO Convention 98 and the pressures of the T-MEC, at SINAPSIS HR CONSULTING we have developed a unique program in the market called "Neuromarketing and Union Leadership", where we will combine theory with practice, so it will be more of a workshop than a course. We will base our methodology on knowledge of psychology and human behavior, as well as on the Biological, Cultural and Symbolic codes, which are the bases for a Culture to be successful and advance, that is, that it does not stop, according to studies already proven worldwide. . In addition, we will include Political Neuromarketing and Union Leadership methodologies for the correct management of union assemblies and the achievement of the established objectives to ensure business continuity.